Is there really a way to determine the ROI of video marketing? If you're somewhat human, one of the biggest concerns to getting started with a real estate video marketing strategy is analyzing the return on investment. Real estate video marketing is NOT lead generation, it is branding and conversion. If you were to invest in a lead generation strategy such as buying leads, it is very easy to determine a monthly ROI with it. You either received a return on investment or you did not. There … [Read more...]
Top 10 Real Estate Marketing Pros Blowing Up Their Personal Brand In 2020
.There has never been a better time to build your personal brand into your real estate marketing strategy. As a matter of fact, I believe it's the only way forward for the real estate industry. In today’s world, 96% of consumers hire the agent over the broker they work for. This is means your personal brand is important! It’s the only thing that sets you apart. [click_to_tweet tweet="Your personal brand is your unique selling proposition" quote="Your personal brand is your unique selling … [Read more...]
The 6 Step Referral Thank You Checklist Clients Love
Referrals are the lifeblood of most real estate agents and lenders business, but how do you say thank you? There is no better compliment to your business than receiving a referral, but are you taking the time to properly thank the referring party the right way? If not you very well may be pissing them off. [click_to_tweet tweet="Equally as important to generating the referral is what you do after you receive one." quote="Equally as important to generating the referral is what you do after … [Read more...]
2 Ways To Use Real Estate Direct Mail | Lead Generation vs. Referral Marketing
UPDATE: 6-19-2020 Real Estate Direct mail is not dead. Using real estate direct mail works well, if you are putting the right content in front of the right people. We are going to discuss the 2 ways you can use real estate direct mail to generate more clients in this post, but defining your direct mail strategy first is everything! Can you still use real estate direct mail marketing and actually get results in a digital world? I like to break down real estate direct mail marketing into … [Read more...]