A referral marketing strategy is an ongoing series of communication to your existing database, past clients, and anyone who would relate to your business. In other words it's ongoing communication through sever channels that you your brand on top of mind. And don't overthink it because it's a lot simpler than you think. There is nothing magical about implementing a referral marketing strategy using video as it follows the same principles of direct mail farming. When creating a video … [Read more...]
5 Ways To Multi-Purpose Each Real Estate Video
Multi-purposing each real estate videos is one of the best ways to get the most exposure and use out of each piece of content you create. Shooting videos is one thing, but getting them seen is another. It's important to have some kind of real estate video distribution strategy. Remember, if nobody sees your video, then what's the point? The entire reason we went through step 2, Building A Strong Personal Brand Your Database Loves, was to establish the people who will see your video. We want … [Read more...]
3 Steps To An Authentic Real Estate Video Marketing Plan
Part of creating an authentic real estate video marketing strategy, is to FIRST determine what your brand is. What kind of content do you want to create? How is your tone and what will your style be? It's hard to market a business without knowing what it stands for or who it caters to. The first step of getting authentic with real estate video marketing is to dial it into what your brand really is. YES, YOU ARE A BRAND. God made each of us unique and that's pretty cool, embrace it! … [Read more...]
4 Things Needed For Shooting Real Estate Video With Iphone
Fancy equipment doesn't make cool real estate video, the right story and the right editing does. On this blog post I share with you the 4 tools needed for shooting real estate video with iphone. Before you get started shooting real estate video with iphone, you need to know which kind of equipment you need. We have tried every gadget, tripod, and tool that exists and wanted to inform you with what we found in this post. And guess what…. you don’t need anything expensive. The reason … [Read more...]
8 Real Estate Video Ideas Any Agent Can Create
Do you need some real estate video ideas? On this post, I'm going to give you 8 different real estate video ideas to create your next real estate video on without having to hire a professional videographer. If you need more help and would like to hire a Real Estate Marketing Dude to help do it all for you *(hint hint hint), we'd be very happy to assist, but lets first see if real estate video is right for you first. UPDATE: 11-29-19 Video Marketing Tip: Before getting … [Read more...]
How To Use Social Media For Real Estate Agents
The Power Of Story Telling Using Images To Create Engagement Within Your Social Media Platforms Learning how to use social media for real estate is much simpler than you might think. The world of social media can be very overwelming. Facebook, Linked In, Twitter, Instagram, You Tube, Pinterest, and a whole lot more are on the way. Social media is something you know you need to know about, but it just keeps getting pushed off. I've been there too. From a real estate … [Read more...]
Have You Ever Lost A Deal Because They Forgot You Were In Real Estate? Here’s How To Avoid That
Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things first. Let's dive into describing what your database is. This is one of the most simple concepts to understand that gets WAY overthunk (if that's a word) by agents all over the place. They say: I don't have a database... I don't know that many people... I don't want to bother my friends... People know what I do for a living... I don't know how … [Read more...]
How Realtors Can Compete With Technology In 2015
The New Role Of Agents… The Internet came along and made many aspects of our lives easier, but has it also brought some unwanted competition for many agents? Do you remember what a property search used to entail? Remember we didn't even have pictures on the MLS? Technology has made our jobs easier in many aspects, but it has also created competition for us as well. The roles, expertise, and expectations of a typical real estate agent are changing due to the advancements in … [Read more...]