UPDATE: 6-19-2020 Real Estate Direct mail is not dead. Using real estate direct mail works well, if you are putting the right content in front of the right people. We are going to discuss the 2 ways you can use real estate direct mail to generate more clients in this post, but defining your direct mail strategy first is everything! Can you still use real estate direct mail marketing and actually get results in a digital world? I like to break down real estate direct mail marketing into … [Read more...]
How To Sell Real Estate Without Ever Having To Close Anyone
UPDATED 3-18-16 It's 2016 and I want to give you one of the best real estate marketing tips that you may come across this year. Ready.... The best real estate marketing tips are...drum roll please.... Overload any and all prospects with as much content as possible that answers all their questions and concerns. If you want to practice real estate this way, then you must know what content marketing is. Once you do, you can take the principles of content marketing and apply them to … [Read more...]
How To Use Social Media For Real Estate Agents
The Power Of Story Telling Using Images To Create Engagement Within Your Social Media Platforms Learning how to use social media for real estate is much simpler than you might think. The world of social media can be very overwelming. Facebook, Linked In, Twitter, Instagram, You Tube, Pinterest, and a whole lot more are on the way. Social media is something you know you need to know about, but it just keeps getting pushed off. I've been there too. From a real estate … [Read more...]
Have You Ever Lost A Deal Because They Forgot You Were In Real Estate? Here’s How To Avoid That
Before I show you how to avoid becoming the agent that is forgotten about by your friends and family, we have to go over a few things first. Let's dive into describing what your database is. This is one of the most simple concepts to understand that gets WAY overthunk (if that's a word) by agents all over the place. They say: I don't have a database... I don't know that many people... I don't want to bother my friends... People know what I do for a living... I don't know how … [Read more...]
The 3 “Channels” Every Agent Should Use For Referral Marketing
*Updated* 2-19-16 Many times, agents don't know how to stay in touch with their clients without talking about real estate. Good news is you don't have to. Actually you shouldn't really ever talk about real estate with your past clients and database because it could get annoying. If you want to get consistent referrals in your real estate business, you must stay in touch with past clients and everyone else you know! I'm not talking about boring them with market updates either. The … [Read more...]