Part of creating an authentic real estate video marketing strategy, is to FIRST determine what your brand is. What kind of content do you want to create? How is your tone and what will your style be? It's hard to market a business without knowing what it stands for or who it caters to. The first step of getting authentic with real estate video marketing is to dial it into what your brand really is. YES, YOU ARE A BRAND. God made each of us unique and that's pretty cool, embrace it! … [Read more...]