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Real Estate Marketing Dude

Real Estate Video Marketing For Realtors, Lenders, & Investors

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Is Real Estate Lead Generation Is Dead?

August 16, 2019 by Mike Cuevas 13 Comments

What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect.   There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school prospecting methods are dead or at least dying, but before you start writing me hate mail, just hear me out. I’ve been writing about attracting business for over 5 … [Read more...]

Filed Under: Core Content Tagged With: Brand Management, Content Marketing, Energy, Marketing, Online, Real Estate, Real Estate Broker, Real Estate Lead Generation, Real Estate Valuation, Zillow

3 Steps To Creating Video Scripts For Real Estate That Don’t Suck

January 11, 2019 by Mike Cuevas 1 Comment

Are you looking to adapt video into your business, but you don't know what what to say? Coming up with video scripts for real estate can be challenging, but this post will give you 3 tips to getting started! Here's my first piece of advice. Quit looking for a verbatim video script for real estate you can read off a teleprompter.  As a matter of fact, if you are going to use a teleprompter, your video is already going to suck. Unless you are some kind of amazing communicator, anything read off … [Read more...]

Filed Under: Video Marketing Tagged With: Advertising, Communication, content marketing for realtors. agent content marketing, Marketing, Real Estate, real estate marketing, real estate scripts, real estate video, real estate video marketing, real estate video marketing strategy, real estate video scripts, referral marketing, Social Media, social media marketing, video scripts for real estate

3 Steps To Begin Creating Authentic Real Estate Branding Videos

June 30, 2018 by Mike Cuevas 4 Comments

What's the difference between creating real estate branding videos vs. talking head market updates?  Most likely, engagement and impact.  Your real estate videos don't necessarily have to be about real estate, they need to remind people you're in real estate.   So why are talking head more "professional videos" receiving less and less engagement while the more personable and less "professional" videos are getting thousands of views and hundreds of comments?   ATTENTION IS THE NAME OF … [Read more...]

Filed Under: Video Marketing Tagged With: Brand, Brand Management, Co-branding, Communication Design, Graphic Design, Marketing, Marketing Communications, Marketing Strategy, Personal Branding, Product Management, Real Estate, Real Estate Branding Videos

Attracting New Clients From Your Database Is Easier Than Prospecting

June 17, 2018 by Mike Cuevas 3 Comments

Attracting new clients from your database beats prospecting any day of the week.  The key to success in this business is very simple.  You either have the ability to generate business or you don't.   The reason why I believe 87% of newly licensed fail is because they chase the wrong people. Attracting new clients from your database is the complete opposite of prospecting.  I am not talking about cold calling, door knocking, or anything else related to old school prospecting. In order to … [Read more...]

Filed Under: Core Content Tagged With: Attracting New Clients From Your Database, Database, Economy, Estate Agent, Marketing, Real Estate, Real Estate Broker, Real Estate In The United Kingdom, Real Estate Valuation, Sports Agent, Zillow

The Best Real Estate Script Is Authenticity

July 7, 2017 by Mike Cuevas 4 Comments

Are you one of those real estate agents reading off some cheesy real estate script? I get so confused when I see agents constantly asking for a "script" to use. How can you script for a conversation you have not yet had? Do you want to stat converting more of your real estate leads? Then stop using a real estate script and start being real.  There is extreme power in demonstrating your authenticity. I want you to try and put yourself in the shoes of a buyer or seller. Imagine you get … [Read more...]

Filed Under: Transactional Marketing Tagged With: Closing, Compliance Gaining, Marketing, Real Estate, Real Estate Broker, Real Estate Script, Real Estate Valuation, Zillow

Direct Mail Marketing For Realtors

November 8, 2016 by Mike Cuevas 4 Comments

Believe it or not direct mail marketing for Realtors is still a TOP strategy for generating referrals.  So NO, direct mail marketing for Realtors is NOT dead, it's alive and well. Over 70% of all agent business is generated from referrals and repeat clients.  Keeping that number in mind, where do you think you should spend the majority of your marketing budget, time, and energy?  In this article I want to share with you the most profitable referral based marketing strategy for … [Read more...]

Filed Under: Referral Marketing Tagged With: Advertising Mail, Direct Mail Marketing For Realtors, Direct Marketing, direct marketing real estate, Email, Email Marketing, Mail, Marketing, Online Advertising, Real Estate, Spamming

Real Estate Industry Trends You Need To Pay Attention To Nobody Is Listening?

May 27, 2016 by Mike Cuevas 5 Comments

Are the real estate industry trends pointing towards trouble for the industry? Yes in big trouble!  There's no sugar coating it, but don't worry this isn't all doom and gloom because any time there is any kind of "shift" in business, there is also enormous opportunity. The future of the real estate industry trends has been on my mind a lot lately.  I see a good representation of what's going on across the country so I want to spell out the big picture for you so you can be prepared. My … [Read more...]

Filed Under: Attraction Marketing Tagged With: Auctioneers, Closing, Estate Agent, Flat-fee Mls, For Sale By Owner, Market, Marketing, Microsoft, Real Estate, Real Estate Broker, Real Estate In The United Kingdom, Real Estate Industry Trends, Real Estate License, Residential Real Estate

The Real Secret Why People Refer Realtors

April 29, 2016 by Mike Cuevas 1 Comment

You will never be able to run a referral based business without knowing why people refer Realtors to begin with. This is crucial for understanding how consistent content creation works. Are you sick and tired of fighting chasing transactions? The good news is that just about anybody can run a referral based business because is based upon relationships you already have, but it starts by learning why people refer Realtors first. Once you understand this, it should help you with your … [Read more...]

Filed Under: Core Content Tagged With: Economy, How To Market Your Database, market your database, National Association Of Realtors, Real Estate, Real Estate Broker, refer realtors, why people refer

Marketing Tips

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