What Is Real Estate Lead Generation? Real estate lead generation is the process of generating interest in a product or service for the purpose of creating a future sale or prospect. There will always be real estate leads, but how they are being acquired is what is changing. Paid real estate lead generation and old school prospecting methods are dead or at least dying, but before you start writing me hate mail, just hear me out. I’ve been writing about attracting business for over 5 … [Read more...]
3 Steps To Creating Video Scripts For Real Estate That Don’t Suck
Are you looking to adapt video into your business, but you don't know what what to say? Coming up with video scripts for real estate can be challenging, but this post will give you 3 tips to getting started! Here's my first piece of advice. Quit looking for a verbatim video script for real estate you can read off a teleprompter. As a matter of fact, if you are going to use a teleprompter, your video is already going to suck. Unless you are some kind of amazing communicator, anything read off … [Read more...]
Referral Marketing For Real Estate Agents Only Requires 2 Things
Looking to learn how referral marketing for real estate agents works, it's much simpler than you think? In this post, we’re going to talk about the 2 things needed to start implement a referral marketing strategy and attract lots of referrals on this post! If you're stuck how to market your database, this should help you out too. Why Referral Marketing For Real Estate Agents Is Essential A good referral marketing strategy allows you to stay top of mind with your database. Let’s be honest, … [Read more...]
3 Steps To Begin Creating Authentic Real Estate Branding Videos
What's the difference between creating real estate branding videos vs. talking head market updates? Most likely, engagement and impact. Your real estate videos don't necessarily have to be about real estate, they need to remind people you're in real estate. So why are talking head more "professional videos" receiving less and less engagement while the more personable and less "professional" videos are getting thousands of views and hundreds of comments? ATTENTION IS THE NAME OF … [Read more...]
Attracting New Clients From Your Database vs. Prospecting
Attracting new clients from your database beats prospecting any day of the week. The key to success in this business is very simple. You either have the ability to generate business or you don't. The reason why I believe 87% of newly licensed fail is because they chase the wrong people. Attracting new clients from your database is the complete opposite of prospecting. I am not talking about cold calling, door knocking, or anything else related to old school prospecting. In order to … [Read more...]
The Best Real Estate Script Is Authenticity
Are you one of those real estate agents reading off some cheesy real estate script? I get so confused when I see agents constantly asking for a "script" to use. How can you script for a conversation you have not yet had? Do you want to stat converting more of your real estate leads? Then stop using a real estate script and start being real. There is extreme power in demonstrating your authenticity. I want you to try and put yourself in the shoes of a buyer or seller. Imagine you get … [Read more...]
Direct Mail Marketing For Realtors
Believe it or not direct mail marketing for Realtors is still a TOP strategy for generating referrals. So NO, direct mail marketing for Realtors is NOT dead, it's alive and well. Over 70% of all agent business is generated from referrals and repeat clients. Keeping that number in mind, where do you think you should spend the majority of your marketing budget, time, and energy? In this article I want to share with you the most profitable referral based marketing strategy for … [Read more...]
Real Estate Industry Trends You Need To Pay Attention To Nobody Is Listening?
Are the real estate industry trends pointing towards trouble for the industry? Yes in big trouble! There's no sugar coating it, but don't worry this isn't all doom and gloom because any time there is any kind of "shift" in business, there is also enormous opportunity. The future of the real estate industry trends has been on my mind a lot lately. I see a good representation of what's going on across the country so I want to spell out the big picture for you so you can be prepared. My … [Read more...]
The Real Secret Why People Refer Realtors
You will never be able to run a referral based business without knowing why people refer Realtors to begin with. This is crucial for understanding how consistent content creation works. Are you sick and tired of fighting chasing transactions? The good news is that just about anybody can run a referral based business because is based upon relationships you already have, but it starts by learning why people refer Realtors first. Once you understand this, it should help you with your … [Read more...]