Do you use videos to market your real estate? If not, you’re losing a lot of revenue and potential buyers. Videos are a powerful marketing tool to get into the heart of your property buyers. While you can use images to make sales, your customers need more convincing info to help make a property decision.
You can ink several deals with new real estate buyers this year. Though that isn’t a walk in the park, you’re assured of great results when using videos to promote your business. Videos capture audience attention in a way other content types won’t. Apart from that, you can get your buyers to trust and believe what you offer if you use videos.
Are you new and wondering how real estate video marketing benefits your business? You’re not alone. But keep on reading and get many reasons you need videos in your real estate marketing campaigns.
Benefits of Real Estate Video Marketing to Your Business
Better Marketing Services
Nothing beats other content types in promoting real estate than visual content. You can use videos to provide your buyers with more information in a unique way that doesn’t bore them. Today, many buyers want something interesting, but that adds value.
Compared to a text, your buyers will retain more info about your property when they see it than read. Using a single video, you can let your audience see the neighborhood, home landscape, interior design, and the number of rooms on your property. That’s why you need to consider real estate video marketing to grow your business.
Whether it’s a walkthrough or a testimonial real estate marketing video, it helps you reach a greater audience. Besides, many buyers love seeing visual content before making a buying decision. After creating your videos, you can post them on your landing page social media platforms or even attach videos to the emails you send to customers.
Videos Are Effective
Real estate video marketing is a sure way to achieve your goals. Compared to other types of content shared on social media, videos stand out and help you generate more income. Going by the statistics, over 84% of people who buy items online do so after watching a video. Therefore, as a marketer, you should adopt videos in your marketing campaigns to increase your revenue. When more buyers see your videos, you are assured of quality leads and increased sales, leading to good RIO.
You Are Not Limited to a Number of Photos.
An image means a lot when marketing your real estate. How about turning those beautiful images into a video? That’s a good way to get your real estate information across to your customers. With a video, there are no limits to what you can see. You have an entire video that shows you every part of the property on sale.
Remember, real-time evidence is what your buyers want to believe. Every buyer wants a video since it’s more detailed than an image, and using all your real estate pictures to create a video engages your buyers more. Take a photo of every corner of your property, and convert them into a video with the help of a good real estate video editor. Ensure to include text between photos in your real estate video marketing content.
A Video Conveys More Information
Your potential buyers could be busy and want to get a lot of your property info in no time. And you will easily provide them all that through a video. With only a single walkthrough video, your customers can check out the size of your rooms, features, landscape, and neighborhood with no intense research.
Real estate buyers want to know every detail of your property. Ensure to get neighborhood overviews but in a frame and a voiceover, interview community influencers and local businesses to give your potential buyers a wider range of info to make a choice. Apart from that, you can capture just-sold case studies and testimonials from happy clients. All that is vital information your buyers want to see. And through real estate video marketing, you will offer every prospective property buyer the answers they want to know.
More information means understanding the house’s environment, which includes the neighbors. Neighborhood videos are one of the best ways to understand the kind of environment you are set to join. It helps to know the schools, crime, traffic, spirituality, shopping and more. These videos seek to answer all the questions in the community. As a realtor, answering all these questions in a simple video makes you a local expert, and many audiences would trust you.
Easy to Embed A call-to-action
Today, you don’t have to redirect your buyers to another site. You can place a call to action right in your marketing video. That way, your audience knows what’s next after watching your video. A call to action in your video reduces the loss of clients. Initially, someone would just leave your site after clicking a link redirecting them to another site.
Increases SEO Ranking
Do you know videos increase your visibility on search engines? When your business becomes more visible, you attract huge traffic quality leads, resulting in increased sales. Google and YouTube are vital to search engines you need to focus on when creating video.
Give your video a good title, a description, and a tag. That helps to rank your real estate marketing videos for the visitors to see. It will be a done deal once your videos hit the first page of the search engine ranking page. However, you have to create quality videos and employ up-to-date SEO tactics for your video.
It Builds Trust and Rapport for Your Business.
A video can help to capture the personality of your brand. You may not be aware, but someone can buy your property simply because they have been impressed with brand personality. Posting a real estate video can build trust around your business and lead to more traffic to your site.
Today, live video streaming has become a reality. When you conduct business to live, every step of buying becomes trustworthy. Selling is about creating trust with buyers. And with the help of a video, it is easy to win buyers’ trust.
Many people go online to acquire information, solve problems, and get entertained. Using videos for your real estate website will help you do all three simultaneously. However, it is essential to note that your business will sell more than it would have without using videos. The use of videos is indispensable in the online marketing plan. Make sure to create relevant videos that will attract viewers looking forward to buying a home.