No, Your House Is Not Worth That Much… Is it me or does every seller think their house is worth more than it really is? I don’t blame them. I too, thought my house was worth more than it was. It’s totally natural because there’s an emotional attachment to it. I think my Mom and […]
Creating A Real Estate Customer Experience People Brag About
Real estate agents no longer control the information about real estate available for sale, but we still control the real estate customer experience! The way to compete against the technologies of the world trying to cut us out of the equation is to simply outperform them. Technology will never replace one on one human interaction. […]
How To Compete Against The Flat Fee/Rebate Brokerages & Technology
Have you noticed all the “less expensive” options coming out the wood works in the real estate industry? As if this business wasn’t hard enough, we now have to compete against price too! I don’t know about you, but I can’t stand when a buyer or seller asks me to take a discount simply […]
The Best Real Estate Script Is Authenticity
Are you one of those real estate agents reading off some cheesy real estate script? I get so confused when I see agents constantly asking for a “script” to use. How can you script for a conversation you have not yet had? Do you want to stat converting more of your real estate leads? Then […]
The Two Things Needed To Attract Real Estate Leads For Free?
Wait, did you say…REAL ESTATE LEADS FOR FREE? Yea I said that. The best real estate leads for free are referrals! The million dollar question is, how the hell do you get more referrals? Sounds easy doesn’t it? It is, but most agents will struggle overanalyzing this to the point they talk themselves out of […]
The Worst Real Estate Scripts Ever
Do you need real estate scripts? I’m in a handful of real estate groups and I see a consistent theme occurring. “Does anyone have an open house script?” “Does anyone have a seller script?” “Does anyone have a buyer script?” What are these real estate scripts that everyone is talking about? Just before I sat […]
Why You Need More Than A Real Estate License To Compete
Having a real estate license is not enough anymore. It used to be all you needed to sell real estate, but in today’s world you need more than that. You need to be a marketer. Having a real estate license gives the legal right to get paid selling houses, but that doesn’t mean buyers and […]
Why You Should Ditch Seller Scripts & Do This Instead
Do you need a script to talk to potential sellers? HELL NO you don’t. You need a process. Let me ask you a question… Did you ever get called by your cable company trying to upgrade your package and it sounded like the movie “boiler room” in the background? Exactly! Potential seller clients don’t want […]
Buyers Agent Training-Because Not Doing it Is Way More Expensive…
Need FREE buyers agent training or possibly thinking about hiring your first buyers agent? First of all, congratulations for making it to this stage in your career! It’s exciting that you are leveraging a buyers agent to your team! OR Perhaps you are a broker owner or a team leader and you are sick and […]
4 Real Estate Negotiation No No’s
It’s very common, in today’s market, to be in multiple offer situations. You might have been working with a buyer for 4 months and because inventory is tight, you have just been waiting for the perfect home to pop up. The home comes on the market and your buyer LOVES it! You submit an offer only […]
Asking For A Price Change Without Getting Punched In The Face
“Mr. /Mrs. Seller… your house is overpriced and you need to drop it by $50,000″… OUCH that hurt! This is one of the conversations we all hate having, but it’s going to come up sooner or later on one of your listings. So what’s the best way to ask your seller about a price change? How do […]
Featured Listing Packages On Trulia, Zillow, And Realtor.com? Yay Or Nay?
Have you ever wondered what the advantages are to having a featured listing package for your listings? In this article I’m going to show you why you may want to consider getting a featured listing package. Do you get pissed off when other agents pick buyers off your listings? We are going to address that too! […]
Why EVERY Listing NEEDS Pictures & Videos
What’s your job as a listing agent? It should be to properly market your listing for sale in addition to facilitating the transaction with great customer service. The most important part of marketing a listing is it’s presentation. Your listing presentation is the way you portray your listing to the public for sale. It’s how […]
How To Give Yourself A Raise On Listing Commissions In 2016
The jury is out and the vast majority of home buyers and sellers have spoken. They say… “Realtors suck, they’re lazy and overpaid. Their service blows and I don’t think they even deserve a 4% listing commission….” Here’s the good news. You do not have to be the status quo. The Internet changed everything for us. It […]