No, Your House Is Not Worth That Much… Is it me or does every seller think their house is worth more than it really is?  I don’t blame them. I too, thought my house was worth more than it was.  It’s totally natural because there’s an emotional attachment to it.  I think my Mom and […]

Real estate agents no longer control the information about real estate available for sale, but we still control the real estate customer experience!  The way to compete against the technologies of the world trying to cut us out of the equation is to simply outperform them.  Technology will never replace one on one human interaction. […]

Have you noticed all the “less expensive” options coming out the wood works in the real estate industry? As if this business wasn’t hard enough, we now have to compete against price too!   I don’t know about you, but I can’t stand when a buyer or seller asks me to take a discount simply […]

What are real estate scripts? I get so confused when I see agents constantly asking for a “script” to use. How can you script for a conversation you have not yet had? Do you want to stat converting more of your real estate leads? Then stop using real estate scripts and start being real.  There […]

I got news for you. You are not in sales. I’m not sure when it happened, but real estate sales people were abolished by the general public years ago. I’m with you, I didn’t even know it was happening until it was too late too, but read on there is good news! Good news is […]

Wait, did you say…REAL ESTATE LEADS FOR FREE? Yea I said that.  The best real estate leads for free are referrals! The million dollar question is, how the hell do you get more referrals?  Sounds easy doesn’t it? It is, but most agents will struggle overanalyzing this to the point they talk themselves out of […]

Do you need real estate scripts? I’m in a handful of real estate groups and I see a consistent theme occurring. “Does anyone have an open house script?” “Does anyone have a seller script?” “Does anyone have a buyer script?” What are these real estate scripts that everyone is talking about? Just before I sat […]

Having a real estate license is not enough anymore. It used to be all you needed to sell real estate, but in today’s world you need more than that.  You need to be a marketer. Having a real estate license gives the legal right to get paid selling houses, but that doesn’t mean buyers and […]

Do you need a script to talk to potential sellers? HELL NO you don’t. You need a process. Let me ask you a question… Did you ever get called by your cable company trying to upgrade your package and it sounded like the movie “boiler room” in the background? Exactly! Potential seller clients don’t want […]

Need FREE buyers agent training or possibly thinking about hiring your first buyers agent? First of all, congratulations for making it to this stage in your career! It’s exciting that you are leveraging a buyers agent to your team! OR Perhaps you are a broker owner or a team leader and you are sick and […]

It’s very common, in today’s market, to be in multiple offer situations.  You might have been working with a buyer for 4 months and because inventory is tight, you have just been waiting for the perfect home to pop up. The home comes on the market and your buyer LOVES it! You submit an offer only […]

“Mr. /Mrs. Seller… your house is overpriced and you need to drop it by $50,000″… OUCH that hurt! This is one of the conversations we all hate having, but it’s going to come up sooner or later on one of your listings. So what’s the best way to ask your seller about a price change? How do […]

Have you ever wondered what the advantages are to having a featured listing package for your listings?  In this article I’m going to show you why you may want to consider getting a featured listing package. Do you get pissed off when other agents pick buyers off your listings? We are going to address that too! […]

What’s your job as a listing agent? It should be to properly market your listing for sale in addition to facilitating the transaction with great customer service.  The most important part of marketing a listing is it’s presentation.  Your listing presentation is the way you portray your listing to the public for sale. It’s how […]