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Creating content that buyers and sellers are searching for online is one of the more effective ways to implement a successful real estate video marketing campaign.  Content videos are videos you create that educate the general public on real estate’s most troubling questions.

The idea is to pretend you are the Google of real estate and figure out what people are searching for online and then create video content around that.

Video allows you to become an instant authority and consumers like experts. Who do you think buyers and sellers want to work with when making one of the largest financial decisions in their lifetime?  A rookie agent or the expert?

Keep your content videos generally under 2 minutes and always use a call to action at the end directing the user to your website or some kind of squeeze page.

Neighborhood Videos

Creating neighborhood videos are a great real estate video marketing strategy.  They make you the area expert and are very easy to get out to your community.

I like to create videos in neighborhoods that I work and then farm that area through Facebook ads no different that how many Realtors would farm a neighborhood with direct mail. I also use the video to build out my neighborhood page on my website to show off my local expertise.

Holiday Videos

Yes, you read that correctly, Holiday videos.  If you want to build a brand that is based on referrals and repeat business, you need to humanize your brand. Creating holiday videos allow you to do that with your database and nurture your relationship.

These kinds of videos help you keep your name in front of your database in a way that is very non-chalant.  You don’t have to talk about real estate, but you can brand the video so that it reminds the viewer you are an agent. It’s a very cute way to build your brand in a friendly way.


The bottom line on running a legit real estate video marketing campaign.

It’s not going to turn results overnight, but if you stick with it long term, it will do more for your business than any cold lead prospecting campaign.

Many Realtors have a hard time starting a real estate video marketing campaign, but that’s because you need to first identify your brand before you can do so.  Your brand is the “persona” you speak from when you create videos.

For Example, I’m the Chicago Real Estate Dude so all my videos carry the tone of a “dude”.  It makes it easy for me to create content for my real estate video marketing campaigns because I market my brand and not Mike Cuevas the individual.  Make sense?

The blog you are on right now is another website I run. I’m the Real Estate Marketing Dude.  I am not professional and shoot from the hip. I might have some misspellings here and there, but that’s just who I am. It’s my brand and I speak from it.

You need to find what your brand is and then create videos from it. The most effective videos are the ones that come off most natural.

If nothing I said makes sense then you might want to check out this Podcast:

You Cannot Market Your Business Without Having A Brand

What you think? Share this post and help me get the word out!



Guest Post: How to Use Facebook Live for Lead Generation


Image Credit: The Country Caller (

This guest post is contributed by Square 1 Group, a real estate web design company.

Facebook introduced Facebook Live to its site to allow users to stream video on their Facebook pages. Individual users and businesses can use Facebook Live to add video content to their social-media presence. How can you use Facebook Live to generate leads?

What Is Facebook Live?

These days, creators who want to embed video content have a lot of options, including Facebook Live competitors Periscope and Meerkat. Video content is incredibly popular with advertisers and marketers, since it adds visual interest and offers an efficient messaging format. It’s also shareable, which means that your customers can help you publicize your business. Best of all, video segments keep visitors looking at the page for extra seconds or minutes, which gives you more time to promote your message.

Facebook Live was designed to combine the excitement of video streaming with the networking power of social media. With Facebook Live, you can create live streaming events that can be publicized on your Facebook page. Anyone following you can log in at the posted time and watch live video. Facebook Live can capture product demos, conference presentations, and seminars – but it’s also ideal for action segments, slice-of-life shorts, interviews, and tours.

On the surface, Facebook Live seems indistinguishable from other livestreaming apps, but its unique features – and seamless connection to Facebook’s site – set it apart. Facebook Live video can be retrieved at any time, since it displays and viewers can comment just as they would on a Facebook post.

And since Facebook Live is mobile-friendly, you can stream from your phone, and viewers can follow you anywhere.

How to Use Facebook Live to Generate Leads

Leads are contacts from prospective customers, pure and simple. Examples include an email address, a “like” or a “follow” from a user with a large Facebook presence, or a comment asking for more information. Facebook Live, which allows you to post video content in a social-media format, gives you multiple options for generating leads.

Since Facebook Live is part of a social media platform, you have options beyond direct lead generation strategies, encouraging your viewers to become brand ambassadors. Ask them to share your videos and invite friends to your live stream events – that way, you can expand the reach of every marketing campaign!

Facebook gives you a diverse set of opportunities to generate leads, and with these tips you’ll be on your way to expanding your customer base in no time!

About the Author: Square 1 Group is a boutique web development team based in Los Angeles, California. Our real estate experience and our digital marketing expertise makes us an ideal fit for real estate agencies looking to expand their business online. We provide all our clients with individualized support and maintenance; online marketing services; and content creation, and we are passionate about delivering custom services to the websites and companies we work with.