.There has never been a better time to build your personal brand into your real estate marketing strategy. As a matter of fact, I believe it's the only way forward for the real estate industry. In today’s world, 96% of consumers hire the agent over the broker they work for.  This is means your personal brand is important! It’s the only thing that sets you apart. [click_to_tweet tweet="Your personal brand is your unique selling proposition" quote="Your personal brand is your unique selling … [Read more...]

What's the difference between you and another Realtor? How do differentiate yourself from the herd of competition out there? Let's face it, this country has no shortage of real estate agents, but the truth is that the best way to stand out is to break the mold.  If you are content being like every other agent you are going to HATE this post. If you like doing things differently, you are going to love this. This post is about how to break the mold and get more eyeballs on your business. … [Read more...]

I think I speak on behalf of 20 + other real estate professionals that their business mindset was dramatically changed from attending the Closing Table Mastermind. Closing Table Mastermind is an elite mastermind of real estate professionals that meets 3-4 times a year!  When I say elite, I mean bad ass mofo's elite.  It isn't cheap either!  I thought I would write this weeks post based on the biggest takeaways from the event! Takeaway #1- Be Different What are you doing right now in your … [Read more...]

Using video is great, but if nobody watches them,  then what's the point of filming them in the first place? If you're going to commit to using real estate videos as part of your marketing strategy, then you need to have a video distribution plan in place so you can get the most mileage out of them! In this post I want to share with you my video distribution checklist. Video is a brand building activity.  Yes, you can get leads from your  real estate videos, but it's a brand building … [Read more...]

What the hell is going on in the real estate brokerage industry? There are all kinds of new brokerage concepts popping up around the country.  You see 100% models, profit sharing models, and even a mixture of both.  The future of real estate brokerage is changing fast! My Prediction: The traditional split arrangement between a broker and their agents is going to go extinct… UNLESS… There is massive value given to agents from brokerage in terms of training, leads, business, or something … [Read more...]

Real estate video marketing is a great way to set yourself apart from your competition, but it’s not going to make you rich overnight. This is the reason you need to know what kind of videos to create because a good real estate video marketing campaign will build your brand over time more effectively than any other marketing channel. Real estate video marketing humanizes your brand and allows the public to determine whether or not they would like doing business with you. What other way can … [Read more...]

Image Credit: The Country Caller (http://www.thecountrycaller.com/76538-facebook-inc-fb-live-video-update-includes-new-features) This guest post is contributed by Square 1 Group, a real estate web design company. Facebook introduced Facebook Live to its site to allow users to stream video on their Facebook pages. Individual users and businesses can use Facebook Live to add video content to their social-media presence. How can you use Facebook Live to generate leads? What Is Facebook … [Read more...]