Do you use videos to market your real estate? If not, you're losing a lot of revenue and potential buyers. Videos are a powerful marketing tool to get into the heart of your property buyers. While you can use images to make sales, your customers need more convincing info to help make a property decision. You can ink several deals with new real estate buyers this year. Though that isn’t a walk in the park, you’re assured of great results when using videos to promote your business. Videos … [Read more...]

Are you using video email marketing in your business today? If I told your open rate would at least double would you consider it? Many real estate agents get fed up because of dismal results their email marketing gives them, but it's not because email marketing doesn't work, it's because of the way they are using it. If you want to see a better results with any of your email marketing results then you MUST check out using video email marketing.   What is video email marketing? Video … [Read more...]

How To Market Your Real Estate Business During Corona Crisis This post will show you a couple way on how to market your real estate business during Coronavirus Crisis. Right now is when you need to come up with creative ways to stand out and generate income? I'm going to share with you a few ways any local business can stand out during this unfortunate event. First, STOP THINKING what you can't do and start thinking what you can do? For example, a restaurant based business is probably … [Read more...]

A referral marketing strategy is an ongoing series of communication to your existing database, past clients, and anyone who would relate to your business.  In other words it's ongoing communication through sever channels that you your brand on top of mind.  And don't overthink it because it's a lot simpler than you think. There is nothing magical about implementing a referral marketing strategy using video as it follows the same principles of direct mail farming.  When creating a video … [Read more...]

Multi-purposing each real estate video you create  is one of the best ways to get the most exposure and use out of each piece of content. Creating the video is only half the battle, you still got to get it seen. Multi-purposing each real estate videos is one of the best ways to get the most exposure and use out of each piece of content you create. Shooting videos is one thing, but getting them seen is another. It's important to have some kind of real estate video distribution strategy.  … [Read more...]

Part of creating an authentic real estate video marketing strategy, is to FIRST determine what your brand is.  What kind of content do you want to create?  How is your tone and what will your style be? It's hard to market a business without knowing what it stands for or who it caters to. The first step of getting authentic with real estate video  marketing is to dial it into what your brand really is. YES, YOU ARE A BRAND. God made each of us unique and that's pretty cool, embrace it!  … [Read more...]

Fancy equipment doesn't make cool real estate video,  the right story and the right editing does.  On this blog post I share with you the 4 tools needed for shooting real estate video with iphone. Before you get started shooting real estate video with iphone, you need to know which kind of equipment you need.  We have tried every gadget, tripod, and tool that exists and wanted to inform you with what we found in this post. And guess what…. you don’t need anything expensive. The reason … [Read more...]

Video marketing is not scary, it's just new.  I want to show you how to overcome the 3 mental video marketing obstacles that hold most agents from getting started.  I am confident that after reading this, you'll have a better idea of how to get started, but more importantly you'll be excited about doing so. Video Marketing Obstacle 1.) Make It A Habit If you are going to commit to real estate video marketing, then commit to video.  The best way to approach it is to no different than how … [Read more...]