Are you looking to adapt video into your business, but you don't know what what to say? Coming up with video scripts for real estate can be challenging, but this post will give you 3 tips to getting started! Here's my first piece of advice. Quit looking for a verbatim video script for real estate you can read off a teleprompter.  As a matter of fact, if you are going to use a teleprompter, your video is already going to suck. Unless you are some kind of amazing communicator, anything read off … [Read more...]

What's the difference between creating real estate branding videos vs. talking head market updates?  Most likely, engagement and impact.  Your real estate videos don't necessarily have to be about real estate, they need to remind people you're in real estate.   So why are talking head more "professional videos" receiving less and less engagement while the more personable and less "professional" videos are getting thousands of views and hundreds of comments?   ATTENTION IS THE NAME OF … [Read more...]

Whether you want to like it or not, video marketing in real estate is here to stay.  I'm going to show you why and how you should embrace video marketing into your real estate business. Communication is essential in marketing.  One of the reasons video marketing in real estate works so effectively is because video allows you to do what other forms of marketing do not. 60% of all communication is based on your tone. 30% of communication is based on your body language. 10% of communication … [Read more...]