Real estate agents used offline methods like print advertisements and open houses to reach a larger audience. Through the internet, real estate agents have found new and more efficient ways to reach potential buyers. One of the most popular online tools is YouTube for real estate marketing.
Launched more than a decade ago, YouTube is still the most popular video-sharing platform worldwide. With more than 2.6 billion active users monthly, it’s one of the best platforms to project your real estate business.
Showcasing listings on the platform can help you promote properties without spending a fortune on advertising. However, you need detailed knowledge to use YouTube for real estate, and that’s where the real estate marketing dude’s expertise can help.
Michael Cuevas, the real estate marketing dude, has been in the real estate business since 2002. He is also the founder of Attracktor, a marketing company specializing in personal branding services, especially video marketing.
He was recently a guest speaker at the Icons of Real Estate podcast episode “YouTube For Real Estate Agents With ‘Real Estate Marketing Dude.” He demonstrated the secret of using YouTube for real estate digital marketing.
This explainer reveals some essential tips you can combine with Michael Cuevas’s expert advice to use YouTube for your real estate business successfully.
Top Tips to Help Your YouTube Real Estate Digital Marketing
YouTube marketing, when done correctly, can generate thousands of new leads for your real estate business. Here are some tips to help you get it done rightly.
1. Create a Video Marketing Plan for the Long Term
YouTube success doesn’t happen overnight. You’ll need to be consistent and have a long-term plan to achieve your marketing goals. The best way to create a long-term strategy is by first accessing your subject matter and then figuring out the best angles to reach your target audience.
Afterward, decide on the video type you’ll use to accomplish your goal and the posting frequency. Remember that consistency is critical even if you don’t achieve overnight success. Eventually, your hard work will pay off.
The common types of YouTube for real estate videos include:
- Listing Videos: Showcase your listings in the best manner possible.
- Market Updates: Help your audience discover the market growth in different areas based on metrics like current property values and employment opportunities.
- Neighborhood Overviews: Get potential buyers to imagine what their lives will be like in your market.
- How-to Videos: Explain the basics every buyer or seller needs to know while presenting yourself as a convenient resource.
- Interviews: Get exciting people with fascinating backgrounds, stories, etcetera, to speak on camera about their experiences to drive sales in your local market.
2. Set Up Your Channel to Look as Good as Your Website
A strong, well-designed YouTube for real estate channel can build your brand, connect with potential clients, and generate leads. However, many real estate agents make the mistake of treating their YouTube channel as an afterthought. Your YouTube channel is just as important as your website, so design it with the same care and attention.
Many realtors make the mistake of assuming their YouTube audience knows where and how to find them on social media or websites, leaving their YouTube channels’ About Page empty or half-filled. Don’t make that mistake.
Instead, use your YouTube channel as an extension of your brand and include links to your website and social media accounts. That way, interested viewers can quickly learn more about you and your business.
Like Michael Cuevas said while guest speaking at the Icons of Real Estate, the best real estate podcast, “You’ve got to remind people constantly of who you’re, what you do, and how they can get in touch with you. That’s the secret to staying visible.”
Consider including a brief overview of your services on your YouTube channel to educate viewers and give them a better sense of your offer.
These simple steps can ensure your YouTube channel works hard for you and help you to build a more substantial online presence.
For instance, look at this seasoned realtor in Springfield’s website; you’ll find the link to all her social media handles and other contact information boldly displayed onsite. If you click the YouTube icon to visit her channel, you’ll also see how she lists all her contact information on her YouTube channel About Page.
3. Use Keyword Research to Create Captivating Headlines and Content to Inspire Clicks
One of the tricks for optimizing your YouTube channel is coming up with unique and catchy SEO-friendly titles and copies for your YouTube video. Crafting headlines and content for your video that include relevant keywords will capture your audience and make them want to watch your clips.
Search for keywords applicable to your clips and overall marketing strategy. Focus on keywords related to your local market. Use relevant tools to find keywords that suit your local market. Organize and distribute them across your video title, content, and copies to maximize your reach.
Optimizing your written content with relevant keywords can make your video rank high on search engines like Google.
However, adopting Search Engine Optimisation (SEO) best practices to optimize your content can seem daunting. If that’s the case for you, leave the work to leading SEO for real estate services like Ardor SEO.
Ardor SEO has a proven track record of organically generating business traffic and visibility using various industry-specific keywords and techniques. This company’s team of experts can use their knowledge of YouTube’s algorithm to optimize your videos and get them in front of potential customers.
4. Always Include Calls-to-Action
You’re probably on YouTube all the time, but did you know it’s a powerful real estate lead-generation tool? One of the best ways to use YouTube for real estate lead generation is by utilizing Calls-to-Action (CTA). CTAs are essential in any marketing strategy, YouTube inclusive because they’re like fingerboards telling the audience what to do next.
A CTA could be as simple as adding a link to your website in the description box of your video or even having an end screen with links to your contact information or website. Utilizing CTAs will help increase traffic to your website and, ultimately, generate leads.
You can also use CTAs in your YouTube videos to invite your viewers to subscribe to your YouTube channel, watch other videos, follow your social media handles, like and comment on the video, etcetera.
One good attribute of CTAs is they’re presentable anywhere, anytime, and in any manner. You can include them in your video’s beginning, middle, end, or throughout. Many YouTubers even use multiple CTAs and present them at different strategic points in their videos. Some common ways to give CTAs include:
- Casually mentioning them verbally in videos
- Placing them in the video’s description
- During a video’s start and end points
- On cards that appear during the video
YouTube for real estate agents is an excellent avenue to reach a wider audience and project your business to another level. It provides a perfect opportunity for real estate agents to show off their personalities and build trust with potential clients.
By creating compelling content and using YouTube’s search engine optimization features, you can reach many people interested in what you have to offer. Getting your YouTube channel off the ground may take some time and effort, but the rewards can be well worth it.
Combine the tips listed above with those from the Icons of Real Estate podcast episode with Michael Cuevas to get started on the right path.
Stay updated with the latest trends, tips, hacks, and every other information you need to be successful in the real estate industry by listening to the Icons of Real Estate Podcast.
Hear Michael Cuevas and other successful real estate agents and investors as they narrate their experiences, tell their success stories and share success tips and secrets. You’ll learn a lot!